How to track a small influencer campaign with codes and links

If you cannot tell which creator sent the order, you cannot rebook them. Small brands do not need a multi-touch attribution suite. They need one link and one code per person, written down before the Story goes up.

Set this up the day before

• One URL per creator, with a parameter you can read in your shop analytics (utm_source=instagram, utm_campaign=the creator’s handle).
• One discount code per creator, same handle, same week. Turn it off when the test ends.
• A note of the fee, the date, and the format: Story, mention, pin, or the bundle.
• Ask for a screenshot of Story views and link taps within a day. Story insights get harder to pull later.

What to report

Report taps, code uses, and revenue on those codes. Report Story views next to the creator’s usual Story views, so a spike is visible. Do not report follower count as a result.

Do not report estimated pin views as if Instagram measured them. Say “the code was pinned under the Reel” and show the screenshot.

When a test is good enough to repeat

Repeat when the cost per order on the code is something you can live with, and the comments did not look bought. One lucky order is not a channel. Three creators in the same niche, same offer, is the smallest pattern worth trusting.