For clean beauty and skincare brands

Get your skincare brand pinned under the routines your customers watch

Five hand-picked beauty creators pin your comment under their Reels and repost your Reel to their followers. Your name keeps showing up where skincare buyers already decide what to try next.

Book a 15-minute call See packages

Comments

yourbrand That last step is our oat barrier balm. Rich enough for this weather, still sinks in before makeup. #adPinned by the creator

38%

of US beauty shoppers first saw a product they later bought on social media, the top answer

Tinuiti, 2025

2 in 3

bought a beauty product on an influencer's recommendation in the past year

Tinuiti, 2025

$180

average beauty creator sponsorship on Collabstr. A pin costs from $40

Collabstr, 2026

Why it works in skincare

Comments are where skincare gets decided

Routine Reels fill up with people asking what's in each step. Your pinned comment answers first, from your own account, one tap from your profile.

Routines have room for one more product

We pin on Reels where your product fits a step: morning routines, winter skin, travel kits, honest empties.

Five creators, one corner of beauty

We pick creators whose followers overlap with yours, so the same people see you several times in a month, not once.

What we place, and with whom

Each creator pins your comment under one of their recent Reels, twice in the month, and reposts one of your Reels to their followers with a short #ad note. On Test and Scale, they add Story links, Linktree rows and sponsored Reels.

We look for creators who post routines, ingredient talk and honest reviews, with 3K to 150K followers and engagement that holds up for their size. You approve the shortlist, and every creator approves your brand before anything goes up.

Claims we keep you clear of

We write every comment around how skin looks and feels. The FDA treats claims like "treats acne" or "stimulates collagen" as drug claims.
We avoid leaning on "clean." The FDA hasn't defined "natural" for cosmetics and doesn't regulate "clean," so we say what's in the product instead.
#ad goes in every pinned comment and repost note, visible without tapping "more." Gifted creators disclose too.

Packages

Spotlight

$1,100 5 creators

Two pinned comments and one repost from each creator. Builds recognition in your niche.

Test

$2,100 5 creators

Spotlight plus a Story link and a Linktree row from each, with tracked clicks by creator.

Scale

$3,900 5 creators

Test plus sponsored Reels from your two best creators, with 30 days of ad rights.

Or start smaller with a Pin drop from $750. See every package and how they stack.

Questions from clean beauty founders

Do creators need to try the product first?

Not for a pinned comment, since the comment is in your words. Many beauty creators prefer to, and we can arrange samples. For sponsored Reels, they always try it.

Can we say our product is clean?

You can, but it isn't a defined term, and Circana reports clean skincare sales in prestige stores have declined since 2022. We suggest naming the ingredients you leave out and what the product feels like instead.

Which creators do you use?

Nano and micro beauty creators, usually 3K to 150K followers, in the part of skincare your customers follow. You approve every name.

How do we know it worked?

Spotlight tracks profile visits and follows against the week before. Test adds tracked Story links, so you see clicks from each creator.

Do you work on TikTok?

Not yet. Pinned comments and reposts are Instagram placements, and that's where we focus.

Clean beauty

Book a 15-minute call and we'll show you the five creators

Pinned comments and reposts across hand-picked creators in your niche, every placement marked #ad. From $750.

Book a 15-minute call See pricing

Sources