For women's supplement brands

Creator marketing for women's supplements, with every claim checked

Five hand-picked wellness creators pin your comment under their Reels and repost your Reel to their followers. You write the words, we check them against the rules, and nothing goes up until you've both approved.

Book a 15-minute call See packages

Comments

yourbrand Same nightly wind-down here. Our magnesium glycinate is the one on the nightstand. #adPinned by the creator

82%

of US women take a supplement, against 74% of men

Pew Research Center, 2026

31%

of people say social media and influencers are an important source of supplement information

Nutrition Business Journal, 2026

$72.9B

in US supplement sales in 2025, up 5.5%

Nutrition Business Journal, 2026

Why pins and reposts suit supplements

You control the claim

In a pinned comment or a repost of your own Reel, every word comes from your brand. No creator improvising a health promise on camera.

Trust comes from routines

We pin on Reels where your product already fits: morning routines, cycle tracking, sleep, training. The creator's followers see you in context.

Repetition builds familiarity

Five creators in the same corner of wellness, the same month. Your name stops being new by the time someone's ready to buy.

What we place, and with whom

Each creator pins your comment under one of their recent Reels, twice in the month, and reposts one of your Reels to their followers with a short #ad note. On Test and Scale, they add Story links, Linktree rows and sponsored Reels.

We look for wellness creators who talk about their own routines honestly, with 3K to 150K followers and engagement that holds up for their size. We skip creators who make medical claims in their own content. You approve the shortlist, and every creator approves your brand.

The rules we work inside

Structure/function claims only, backed by your evidence. Nothing that says the product diagnoses, treats, cures or prevents a disease.
The FTC holds brands responsible for what endorsers say, so we don't let creators add claims you couldn't make yourself.
#ad in every comment and repost note. We don't run campaigns built on weight-loss claims, which Instagram restricts.

Packages

Spotlight

$1,100 5 creators

Two pinned comments and one repost from each creator. Builds recognition in your niche.

Test

$2,100 5 creators

Spotlight plus a Story link and a Linktree row from each, with tracked clicks by creator.

Scale

$3,900 5 creators

Test plus sponsored Reels from your two best creators, with 30 days of ad rights.

Or start smaller with a Pin drop from $750. See every package and how they stack.

Questions from supplement founders

Will creators make health claims about our product?

No. In pinned comments and reposts, the words are yours and we review them first. If you add sponsored Reels, we brief creators on what they can and can't say and review the script.

Do we need the FDA disclaimer?

Your label needs it for structure/function claims. Social posts are advertising, which the FTC polices, so the claim still needs evidence behind it. Check specifics with your regulatory lawyer.

Do you work with weight-loss products?

We don't run campaigns built on weight-loss claims. Instagram limits those posts to adults and removes "miraculous" claims tied to an offer.

Which creators do you use?

Nano and micro wellness creators, usually 3K to 150K followers, whose followers match your customer. You approve every name.

How is it disclosed?

#ad goes in every pinned comment and repost note. Sponsored Reels and Stories also carry Instagram's Paid partnership label.

Women's supplements

Book a 15-minute call and we'll show you the five creators

Pinned comments and reposts across hand-picked creators in your niche, every placement marked #ad. From $750.

Book a 15-minute call See pricing

Sources