For pet brands
Get your pet brand pinned under the Reels pet owners already love
Five hand-picked dog and cat creators pin your comment under their Reels and repost your Reel to their followers. Your brand shows up across the pet accounts your customers follow, in the same month.
Comments
US pet industry spending in 2025, forecast to reach $165B in 2026
APPA, 2026of US households own a dog
APPA, 2026the engagements for a dog version of the same Instagram ad, in one published test
Journal of Advertising Research, 2025Why it works with pet creators
People actually watch pet content
Pet accounts beat the average engagement rate at every follower tier, according to HypeAuditor. A pin there gets seen.
Owners run the accounts
The person behind the account knows exactly what their followers will believe. Your comment lands on content they've already chosen to watch.
A small, searchable niche
About 37,200 Instagram accounts post in pets. We can find the ones whose followers overlap with yours.
What we place, and with whom
Each creator pins your comment under one of their recent Reels, twice in the month, and reposts one of your Reels to their followers with a short #ad note. On Test and Scale, they add Story links, Linktree rows and sponsored Reels.
We look for dog and cat creators with 3K to 150K followers, engagement that holds up for their size, and followers who look like your customers: breed, lifestyle, city or country. You approve the shortlist, and every creator approves your brand.
Claims we keep you clear of
- Pet health claims need proof, just like human ones. The FTC challenged Eukanuba's claim that it could extend dogs' lives by 30% or more.
- Gifted creators disclose too. Free product counts as a paid connection.
- #ad goes in every pinned comment and repost note, where nobody has to tap "more" to see it.
Packages
Spotlight
$1,100 5 creators
Two pinned comments and one repost from each creator. Builds recognition in your niche.
Test
$2,100 5 creators
Spotlight plus a Story link and a Linktree row from each, with tracked clicks by creator.
Scale
$3,900 5 creators
Test plus sponsored Reels from your two best creators, with 30 days of ad rights.
Or start smaller with a Pin drop from $750. See every package and how they stack.
Questions from pet brands founders
What do pet influencers charge?
On Collabstr, animals and pets creators average $160 per sponsored post in 2026. A pinned comment costs less: we pay creators $40 to $150 per pin, depending on size.
Do creators need to try the product?
Not for a pinned comment, since the words are yours. For a repost or sponsored Reel, most pet creators want their animal to try it first, and we can arrange that.
Can you target a breed or type of pet?
Yes. If your product is for large dogs or senior cats, we pick creators whose pets, and followers, match.
How do we know it worked?
Spotlight tracks profile visits and follows against the week before. Test adds tracked Story links, so you see clicks from each creator.
Do you work on TikTok?
Not yet. Pinned comments and reposts are Instagram placements, and that's where we focus.
Read more
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ReadBook a 15-minute call and we'll show you the five creators
Pinned comments and reposts across hand-picked creators in your niche, every placement marked #ad. From $750.